A walk

Walk through the field

A two-minute walk through a milkweed field in midsummer. Tap a chapter to jump to it.

360° view

Look all around you

Two stops in a milkweed field in July: in the middle of the field, then near the forest edge. Turn the view and tap the dots.

Vue à 360° au milieu d'un champ d'asclépiade en fleurs, avec la forêt et les collines à l'horizon

Drag to look around. Tap the dots to learn more.

Un champ d'asclépiade en fleurs vu à hauteur des plants
Milkweed, vetch and wildflowers together
A flowering milkweed field bordered by forest
A monarch among clover and vetch
Goldenrod in late summer
01

A recreated ecosystem

A milkweed field is a dominant crop, not a monoculture.

Dominant crop

The main crop, not the only plant

Milkweed is what is grown, and it takes the lead. But clover, vetch, goldenrod and fleabane grow around it. These perennials have their place: they keep the field in flower all season long, feed other insects and cover the soil.

Underfoot

Soil that is never turned over

Once milkweed is established, there is no more plowing or yearly sowing. No bare ground between seasons: the roots hold the soil, and soil life is left undisturbed.

Biodiversity

A living habitat

Flowers for pollinators, leaves for monarch caterpillars, shelter for all kinds of small wildlife: within a few seasons, a milkweed field becomes an ecosystem again.

Another way to farm

Regenerative farming

Leaving the soil unturned, keeping it covered, making room for diversity: these are the principles of regenerative farming. A milkweed field puts them into practice, while yielding a useful harvest, the floss that insulates our products.

Milkweed flowers up close
An umbel in golden light
Close-up of milkweed’s star-shaped flowers
A bumblebee on a milkweed umbel
02

The flower

Nectar

Dozens of star-shaped flowers

Rich in nectar, milkweed flowers attract bees, bumblebees, butterflies and beetles, by day and by night.

Pollinia

An unusual pollination

Milkweed pollen is not a powder: it is packed into small sacs, called pollinia, that catch on insects’ legs and travel from flower to flower. A rare mechanism among plants.

The visitors

A shared habitat

The monarch is the best known, but a wide variety of insects live on milkweed or feed from it: bumblebees, wild bees, beetles, specialized bugs.

Up close

From bud to bloom

Flower buds about to open
Flower buds, early July
A first flower opens among the buds
A first flower opens
An umbel beginning to bloom
The umbel begins to bloom
A common milkweed umbel with open flowers
Full bloom
Close-up of milkweed’s star-shaped flowers
Star-shaped flowers
Dozens of flowers gathered in a single ball
Each flower wears a small crown
Backlit umbel at sunset
Backlit at sunset
A bumblebee on a milkweed umbel
A bumblebee at work
An umbel with pale flowers
Shades from white to purple
Faded flowers that will give way to pods
Faded flowers: pods are on their way
The sun sets behind the boreal forest at the end of the field
In the heart of the field

Evening falls on the field

The sun slips behind the forest. The bees head home, the moths arrive: the field never quite sleeps.

On the trail

Follow a monarch

A flash of orange in the leaves. The camera followed it for a minute.

The caterpillars

From egg to chrysalis

Monarch caterpillars filmed up close on milkweed plants, from dawn to the last molt.

In the middle of the flowering field
A hand on a milkweed plant
A milkweed umbel in the grower’s hands
03

The people of the field

With our growers

Growing a plant long fought against

For decades, farming treated milkweed as a weed. Growing it means relearning: sowing, tending, harvesting the pods in the fall.

A supply chain

A bond worth making last

No growers, no material. Without buyers, they cannot carry the risk of this crop alone. Buying milkweed from the people who grow it, year after year, is what keeps the fields in place.

An open pod reveals its seeds
A young milkweed pod forms
Silk escapes from a ripe pod
Milkweed silk between the fingers
04

From flower to silk

August

From flowers to pods

After bloom, the pollinated flowers become pods, called follicles: large green pods that ripen until September.

September

The silk

Inside each pod, more than two hundred seeds are attached to fine white silks, hollow and coated with wax. This structure traps air: it is what makes milkweed an insulator.

Fall

Harvesting at the right time

Harvest takes place in the fall, once bloom is over and the most important period for caterpillars has passed. Some of the seeds then come back as seeds for planting, so milkweed keeps spreading.

End of the tour

Keep exploring

Milkweed doesn't stop at the edge of the field. Here's where to go next.

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