Team

Gabriel Gouveia
Founder
In 2016, Gabriel began researching the properties of milkweed while completing a bachelor's degree in product design at Université Laval. An innovator by nature, he doesn't hesitate to question established dogma without reinventing the wheel: take what already exists and make it better.

Catherine Bédard-Mercier
Product and process designer
With a bachelor's degree in product design, Catherine combines creativity with technical expertise in design and manufacturing. Her multidisciplinary design training, grounded in method and innovation, lets her bring a wide range of projects to life and contribute to the development of responsible, innovative products.