Our mission is to democratize the place of milkweed in winter clothing in order to replace less responsible insulation materials. We believe that it is possible and necessary to make products locally from harvest to manufacturing.


We are committed to preserving the environment and protecting the monarch butterfly.

We are committed to having a positive societal impact around us in a measure of sustainable and responsible economic development.

We are committed to prioritizing suppliers near our points of sale as much as possible in order to reduce our carbon footprint. For example, for sales in Eastern Canada, we prioritize this order:

  1. Provincial (Québec)
  2. Federal (Canada)
  3. Continental (USA / Mexico)
  4. International (last resort).