Our mission is to democratize milkweed as an insulation material to replace less responsible options. We believe that it is possible and necessary to make products locally, from harvest to manufacturing.


We are committed to preserving the environment and protecting the monarch butterfly.

We are committed to having a positive social impact around us, especially in terms of sustainable and responsible economic development.

We prioritize suppliers near our manufacturing operations as much as possible in order to reduce our carbon footprint. For example, for production in Eastern Canada, we prioritize this order:

  1. Provincial (Québec)
  2. Federal (Canada)
  3. Continental (USA / Mexico)
  4. Global (last resort).